Decode Changing Consumer & Shopper Insight • Health & Functional Foods • The GLP-1 Consumer Shift • AI In Action • Monetising Emerging Trends • Global Food Futures: Local Foods, Global Reach • Redefining Processed Food • Protein & Fibre Spotlight • Winning & Affordable NPD • Sustainability & Packaging Innovation • Shopper Behaviour & Retail Trends
12th Annual, One-Day, Industry-Led Conference & Networking Exhibition | Cavendish Conference Centre, London | 12th May 2026
08.30 Registration, Informal Networking & GIC Opening Remarks
OPENING REMARKS
09.00 Morning Co-Chairs’ Opening Remarks
Konrad Treter, Product Manager, Food Experience & Product Safety, Just Eat Takeaway
Ian Noble, VP R&D – Research, Analytical Sciences & Cocoa, Mondelēz International
THE GLP-1 CONSUMER SHIFT
Welcome The GLP-1 Revolution With Open Arms & Understand Its Long-Term Impact On Eating Habits, Product Demand & Brand Strategy
- Translate the rise of GLP-1 into actionable market insights to forecast how changing appetite and consumption habits will affect category growth, meal occasions, and portion strategies
- Identify how shifting consumer priorities around protein, fibre, and nutrient density can inspire reformulation and guide the development of new health-focused products that meet evolving needs
- Redefine premiumisation and value by understanding how consumers who eat less are seeking higher-quality, functional products and tailor pricing, marketing, and innovation pipelines accordingly
- Equip your business to navigate the reputational and ethical considerations of the GLP-1 trend by developing inclusive messaging, responsible positioning, and future-fit brand strategies
Helen Bass, Head Of Global Marketing & Insights, Tate & Lyle
AFFORDABLE & WINNING NPD
Drive Innovation That Balances Quality, Value & Creativity In A Cost-Conscious Market
- Create innovative, affordable products that meet evolving consumer needs without compromising on taste, safety, or brand integrity by embedding cost-efficiency early in the development process
- Understand the financial realities shaping shopper behaviour and use market insights to develop NPD strategies that deliver value while maintaining profitability and brand differentiation
- Streamline production and sourcing through smarter supplier partnerships, efficient design, and material innovation to offset rising costs and maintain competitive pricing
- Inspire cross-functional creativity by aligning marketing, R&D, and commercial teams around shared affordability goals that enable scalable, sustainable product innovation for today’s budget-conscious consumers
Louise Pilkington, Director Of Innovation, Domino’s
STAND-OUT MARKETING & BRAND SUCCESS
Build Standout, Shopper-First Brand Strategies That Cut Through A Crowded, Value-Driven Marketplace
- Sharpen brand positioning by understanding the new motivations shaping consumer choice, from health cues to experiential value, so you can craft messages that resonate across generations and buying occasions
- Elevate campaign performance by pinpointing the channels, formats and creative ideas that are genuinely driving reach and conversion, helping you invest where attention and influence are highest
- Boost brand relevance at shelf and online by pairing behavioural insight with winning packaging, storytelling and activation tactics that increase visibility, trust and purchase intent
- Strengthen long-term loyalty by decoding what “value” now means to shoppers – from premium-for-less to purposeful brand values – so you can build marketing strategies that deliver emotional and commercial impact
Dhiren Karnani, Global Director For New Concepts, KFC
