Black Swan Data’s mission is to enable companies to be more decisive, act at speed and get to market first. We achieve this by scientifically predicting consumers’ future needs, wants and desires through the application of AI to the world’s largest record of actual thought and behaviour – the internet.
Our proprietary tools allow us to surface emerging trends and predict changes in consumers earlier and more accurately than anyone else. We combine this intelligence with deep industry expertise to provide products and services that answer strategic marketing questions and deliver better business outcomes.
Founded in 2011, we employ over 250 ‘Swans’ worldwide in offices from London, New York, Los Angeles, Cape Town and Budapest. We were recently recognised as one of the UK’s fastest growing technology companies by the FT and work with pioneering brands from clients including PepsiCo, Unilever, Mondelez, McDonald’s and Google.
MMR champions the tangible elements of the marketing mix – the product and the pack.
We harness sensory science to create propositions that go beyond liking, and deliver meaning for consumers at a deeper, more emotional level. We call this approach Sensory Branding.
MMR has unrivalled experience across food & drink, household and personal care sectors, operating for nearly 30 years and with an expanding global footprint.
We’re driven by our passion for grocery, our persistent inquisitiveness and a mission to fuse sensory science and consumer data for real commercial impact.
Recent innovations include RETREATS – immersive co-creation to hot house new ideas and accelerate early stages of development and MMR EXPRESS – a suite of research tools that will drive agility into any project.
Talk to us www.mmr-research.com