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Sky-Rocket Sales, Excite Shoppers & Showcase Your Brand With Consumer-Driven, New, Profitable Food & Drink Trends, Innovations & NPD
Take The Industry By Storm! Capitalise On The Latest Consumer, Retail, Health, Plant-Based, Ingredients, Sustainability & Packaging Trends For On-Point NPD, Attention-Grabbing Marketing & Game-Changing Innovations.
8th Annual, One-Day Virtual Conference, 21st September 2021. @FoodTrendsConf.  For Group Discounts, Please Call +44 (0)20 3479 2299 

08.40 Registration, Informal Networking & GIC Opening Remarks

09.00 Morning Co-Chairs' Opening Remarks
Amir Ali, Culinary Innovation & Strategy Manager, Mitchells & Butlers PLC

Farrah Mosaheb, Category and Shopper Strategy Controller, Premier Foods

Hot Trends & Innovations - Panel Discussion & Q&A

09.10 Capitalise On Emerging Food & Drink Trends & Ingredients For Trailblazing & Profitable NPD

  • In the COVID-19 era, keep pace with evolving consumer shifts (and resulting opportunities) to shape future product and consumer strategies
  • Cherry-pick the hottest emerging trends that are influencing consumer purchasing decisions to secure brand popularity all year round
  • Spot check! Distinguish fads from long-lasting trends to renovate your current product offering and ensure successful and profitable product launches
  • Trend forecasting for 2021/2022 and beyond… anticipate market trends ahead of the curve to create pioneering products and ranges which appeal to both consumers and retailer

Mark Donovan, Head of Botanicals & Innovation International, Tata Consumers

Martyn Lee Manager Innovation & Executive Chef, Waitrose

Ine Lubbers, European Marketing Director, Vegetables & Ready Meals, Nomad Foods

James Kindred, Co-Founder & Chief Brand Officer, Big Drop

New NPD Success

09.40 Stay Ahead Of The Curve With Competitive, Profit-Boosting NPD Which Drives ROI From Concept To Launch

  • Make your mark and drive purchasing power with pioneering product campaigns which have a meaningful impact on consumers
  • Monetise consumer insights and translate data into commercially-viable products that directly target your desired audience for sky-high sales
  • How are brands responding to new definitions of trust, quality, and what is ‘essential’ for trailblazing NPD?
  • Guarantee long-term success by effectively measuring ROI and maximising marketing metrics

Claire Low, Marketing Director Confectionary, Mondelez (Cadbury, Trebor, Halls)

Lauren Haslewood, Marketing Director, Creams Cafes





10.00 Winning the Grocery Omnichannel Journey through Social Commerce

Did you know that Pinterest and YouTube are the rising stars of grocery eCommerce? This year, over 51% of all eCommerce traffic is sourced from social commerce discovery. Omnichannel fulfillment is also a key driver for this category’s growth. It’s imperative for grocery brands to understand the metrics provided by their eCommerce strategies, and how to use the real time insights to forecast demand, identify shifting shopping trends, and capture demand pockets.

In this session, we’ll learn:

  • What metrics to track and how to make sure you are growing and protecting market share
  • How to leverage insights as real-time actions to optimize commerce results
  • Best practices from brands who integrated eCommerce insights with influencers, social listening, and retailer strategies

Sean Bell McDermott, Account Manager, MikMak


10.30 Morning Refreshment Break With Informal Networking

10.45 Bonus Session Reserved For Exclusive Conference Partners

Magdalena Jablkowska-Citko, Research Director, Harris Interactive UK


Ruari Grigg, Digital Solutions Consultant, Toluna Corporate

Plant-Based What’s Next | Double Perspective

11.00 Unlock The Key Drivers Behind The Surge In Plant-Based Alternatives For On-Trend Products & Formulations Which Excite & Captivate Consumers 

  • Debunk myths around ‘green foods’ and influence purchase with targeted and consumer-led campaigns that excite, educate and engage
  • As plant-based lifestyles and flexitarian approaches accelerate, what is the way forward for cutting-edge NPD and marketing?
  • Crop diversity: plant-proteins, legumes, wholegrains – where to start with plant-based alternatives that complement your current product offering?
  • Leverage actionable data and insights to understand what is motivating plant-based purchases for data-driven NPD
  • Soy? Pea? Nuts? Discover the next must-have plant-based ingredients gaining increasing traction and market share

11.00 Perspective One
Paul Brown, Founder, BOL foods

11.20 Perspective Two
Claire Gallagher, Development Director, Freaks of Nature

New Health Trends - Panel Discussion & Q&A

11.40 Cater To Consumers’ Ever-Increasing Interest & Demand For Health, Wellness & Nutrition With Refreshing, Innovative & Creative NPD

  • With more consumers interested in the impact of products on their wellbeing which key areas will continue to grow?
  • Monetise products that promote health and wellness and have a better impact on the environment for improved traction and boosted sales
  • Discover the latest innovations in food and drink NPD which encourage and support mental and emotional wellbeing to place your brand as a front-runner for healthy eating
  • Indulgent snacks vs. healthy buying trends – is convenience and indulgence trumping health as people seek out comfort food in tough times?
  • Plant-based, free-from and meat-free is looking to still be big in 2021 - how can brands optimise innovation strategies for quick wins on delivery platforms?

Lee Boakes, Head of NPD & Innovation, Huel

Elena Devis, Senior Commercial Manager & Vegan Category Lead, Deliveroo

James Edmunds, Managing Director, Trip

Sustainability Trends

12.10 Cost-Effective Steps To Improve Brand Image By Harnessing Food & Beverage Sustainability Trends In Order To Fit The Worldly Demand For Change

  • Grow your own green credentials! Explore popular ozone-friendly products and ingredients which meet consumer expectations
  • Going beyond carbon neutral! Identify and implement energy efficient methods to deliver a sustainable low-carbon competitive future
  • Strike the balance between value, quality and sustainability to deliver on-trend products which are affordable to your consumers
  • Greenwashing label challenges– best-in-class solutions to reduce misleading green claims for improved customer confidence and boosted brand loyalty

Sophia Angelis, SVP Managing Director, Jack Daniel's Brands, Brown-Forman Beverages

12.30 Lunch For Speakers, Delegates & Partners

13.00 Informal Breakout Discussions

A) Covid Impact
Bronagh Hunt, Global Brand Director Irish Brands, Quintessential Brands Group

B) Sugar Reduction
Sally Lawrence, Head of Product, Oppo Brothers

C) Sustainability Sells
Ine Lubbers, European Marketing Director Vegetables & Ready Meals, Nomad Foods

D) Alcohol Trends
James Kindred, Co-Founder & Chief Brand Officer, Big Drop


E) Brand DNA

Lauren Haslewood, Marketing Director, Creams Cafes




13.30 Afternoon Co-Chairs' Opening Remarks
Amir Ali, Culinary Innovation & Strategy Manager, Mitchells & Butlers PLC

Farrah Mosaheb, Category and Shopper Strategy Controller, Premier Foods

Latest Consumer Insights & Shopper Behaviours - Panel Discussion & Q&A

13.40 Business-Critical Customer Insights, Behaviours & Shopper Trends For Profit-Boosting Strategies

  • Optimise the accelerated rise in online sales and rethink digital strategies to boost your digital footprint and improve the omnichannel experience to drive sales
  • Economic uncertainty and the impact of Brexit – where are consumers spending their money for targeted NPD?
  • Measuring out-of-home purchases and consumption for effective NPD strategies that boost sales
  • Are more shoppers buying British with locality as the core concept of newness? Navigate the challenges arising from UK Brexit trade deals to delve into new opportunities
  • Improve methods to collect and leverage consumer shopper data and behaviours for insights into what makes your customers tick

Rhianna Smith, Senior Marketing Manager New Business, Deliveroo


14.10 Harnessing Sustainability in CPG - New research on the optimum ways CPG can make meaningful connections with consumers on the topical issue of sustainability

For many consumers sustainability does not play a large, conscious role in their day to day practical behaviour, despite stated concern, as they find it difficult to take practical steps in their busy lives. Our research reveals a pathway of how to connect on the issues of sustainability as part of your overall marketing mix.

Melanie Lewis, Solutions Architecture Director, Maru Group


Steve Brockway, Chief Research Officer, Maru Group



Thriving In The Face Of Adversity With An Optimistic Outlook For 2021/2022 & Beyond

  • Stockpile tips and tricks to navigate supply chain restrictions and renew customer confidence in uncertain times
  • Critical insights into where executives see the market and consumer behaviours taking shape in the months ahead for innovative, market-leading NPD that will drive commercial success
  • Contingency planning in tough economic climates – adapt, react and future-proof operations and supply chains for long-lasting business continuity and healthy cash flow
  • Trend forecasting post-pandemic! Which rapidly changing consumer behaviours are here to stay, and how can brands monetise these to remain competitive?

Howard Chamberlain, Head of Category Development - Grocery, Premier Foods


14.30 Beyond Product Design To Shopper Baskets: Fulfil Product Success With Engaging, Exciting Marketing Campaigns Which Captivate Consumers

  • You know why this product should be successful based on consumer insight, but what is the magic marketing formula to communicate that effectively to consumers and sell the product?
  • Content, content, content: from green talk to health lingo ensure you are using the right words to remain relevant, engaging and to click with your audience
  • The channels are changing! From in-store placement to social media buzz, how can you develop your optimum strategy to reach consumers and ensure success?

Gareth Turner, Head Of Brand, Weetabix

Selecting Effective Product Claims

14.50 Selecting Effective Product Claims

Selecting Effective Product Claims

  • Types of claims
  • How to test claims
  • Customers' willingness to pay for more advanced features or sourcing
  • How consumers will react to new benefits
  • How different methods can answer various claims questions

Nicole Teh, Director Of Strategic Partnerships,


15.20 Afternoon Refreshment Break With Informal Networking


15.50 More Than Plastics: Navigate The Packaging Debate With More Critical USPs for NOW

  • Harness customer insight, respond to consumer concerns and alleviate fear with eco-friendly solutions to packaging which promise greener alternatives
  • Maximalism vs. minimalism… what packaging designs are driving sales for top of the range products that appeal to a variety of customers today?
  • Boost consumer interactivity and retention with plastic-free alternatives and transparent clean-labelling
  • Combat current food waste and environmental issues with the latest developments in packaging technology

Rob Thompson, Packaging Technologist, The Co-op

Must-Have Ingredients & Flavours

16.10 Showcase Your Products & Stand-Out Amongst Competition With The Latest Exciting Health & Wellness Ingredients 

  • As consumers continue to seek more nutritional options, how do you cater to demands for innovative “low” and “no” products while continuing to maintain great taste?
  • As well as innovating to take sugar, fat and calories out, what opportunities are there for adding in ingredients that boost a product’s health benefits?
  • Don’t forget texture! Alongside great taste and health benefits, consumers want a good sensory experience – be it creamy sauces, crunchy biscuits or chewy cereal bars that are still “better for you”
  • Get ideas around creative portfolio pivots to capture the attention of consumers who are more conscious not only of health and wellness but also of sustainability
  • Tap into ingredients that are relevant across the globe to help brands taking stands to promote health and wellbeing without sacrificing indulgence

Product Innovation

16.30 The Journey So Far & Drive For Future Innovation
Andrew Ritchie, Group Head Of Product Development, Meatless Farm

16.50 Afternoon Co-Chairs' Closing Remarks
Amir Ali, Culinary Innovation & Strategy Manager, Mitchells & Butlers PLC

Farrah Mosaheb, Category and Shopper Strategy Controller, Premier Foods



17.00 Official Close Of Conference

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